World Cup Enhanced Odds Offers

With the 2018 World Cup almost here, bookmakers have increased the number of promotions they're running and with so many about, it's easy to get lost in them and know which ones are most profitable. One type of betting offer which has become increasingly popular over the past year are enhanced odds offers. We're seeing an increased number of bookmakers offering enhanced odds, with the best offers mainly being for new customers. 

Enhanced odds offers work for bookmakers as they are an effective way to attract regular punters. For example, If Man Utd are 1/2 to beat Burnley at home and a bookmaker is offering new customers 50/1 for that same bet, a punter is going to see that as a great offer. However, as matched bettors, we look at the value in the offers and how much profit can be extracted from them. Bookmakers usually run enhanced odds offers alongside regular sign up offers and so you need to work out which sign up offer will be the most profitable for you.

The easiest way to work out how much profit you can extract from an enhanced odds offer is to use a matched betting calculator. Most of the top matched betting sites have improved their calculators over the last year or two as bookmakers release new promotions with different terms. MatchedBets.com are one of the sites which provide a number of features on their calculator for various offer types. One of which being enhanced odds offers.

Enhanced odds offers usually come with the condition that the enhanced odds winnings are paid as free bets. This means that you'll be paid out in cash at the normal odds and any winnings on top of that will be paid as free bets. The calculator works out your expected profit based on this condition. 

There's usually also a max stake to enhanced odds offers which generally tends to be £1. This doesn't sound much. However, if the odds are enhanced enough, there still could be a good profit to be made.

Let's use the example above of Manchester United vs Burnley. Before we begin, we need to know the standard odds of Man Utd to win the match, the enhanced odds and the lay odds.

Standard odds for Man Utd to win: 1.5

Enhanced odds for Man Utd to win: 51.0

Lay odds (with Betfair): 1.53

By entering these details into the calculator, we can see that if we placed a £1 bet on this enhanced odds offer, we'd make £25.38 profit if Man Utd don't win and we'd lose £14.22 if they do. However, we'd also get our winnings paid as free bets which would be £49.50. We should be able to extract 80% cash from the free bet which would leave us with £39.60. Subtract our initial loss on the exchange of £14.22 and we'd have an overall profit of £25.38.

Therefore, whether Man Utd win or lose, we'd make £25.38 profit!

It's no surprise that bookmakers see the World Cup as an opportunity to attract more customers and enhanced odds offers are a great way for them to do just that. 

Below we've listed some of the current enhanced odds offers for the World Cup which you can make a profit on whether they com in or not.