William Hill New Customer Offer

The William Hill New Customer offer can return a profit of around £23 when matched betting. To claim your £30 worth of free bets, simply register an account using the promo code and deposit and bet £10 at odds of 1/2 (1.5) or greater.

william hill free bet

estimated profit: £23

key terms

  • 18+ New customers only
  • Must enter promo code C30
  • Min deposit & bet: £10
  • Use a debit/credit card for your deposit
  • The minimum odds for the qualifying bet are 1/2 (1.5)
  • Free bets valid for 30 days
betfair exchange

You'll need a betting exchange account to complete this offer. Click below to open an account with Betfair Exchange.


Step 1: Register an account

1. Click here to open an account with William Hill. You must enter the promo code C30 when registering to be eligible for the free bet offer.

2. After you have registered, deposit £10 using a debit or credit card. Deposits made via Neteller, Moneybookers, PayPal, PaySafe, Envoy, Skrill 1-Tap & Plus will not qualify for the new customer offer.

Step 2: find a qualifying bet

In order to receive your £30 in free bets, you must place a bet of £10 or more at odds of 1/2 (1.5) or greater. It's a good idea to place your qualifying bet on a popular market such as the winner of a Premier League match or a UK horse race.

  • The minimum odds for your qualifying bet are 1/2 (1.5)
  • You will be using decimal odds in the calculator so it is a good idea to chance the displayed odds from fractional to decimal on the William Hill website. You can do this via the drop-down located at the top of the sports section.

1. Find a close match either manually or by using an odds matcher.

need an odds matcher?


2. Enter the details of your bet into the matched betting calculator below. Ensure that 'Normal Bet' is selected and that you have entered the betting exchange commission.

The calculator will display the ideal lay stake for your bet and show you the qualifying loss you will make.

You Could Lay £0.00
(Liability £0.00)
Back Wins
Profit £0.00
Lay Wins
Profit £0.00

Step 3: place your bets

1. Check that the odds for your bet have not changed on William Hill and place your £10 bet.

2. Check that the odds for your bet have not changed on the betting exchange and lay your bet with the amount shown on the calculator ie. 'You could lay £xx.xx'.

Step 4: using your free bets

You will receive your £30 worth of free bets as soon as you place your qualifying bet. The free bets will be credited as 3 x £10.

You now need to back and lay your free bets to make a profit.

TIP: When using free bets, try to choose a selection to bet on that has odds of 4/1 (5.0) or greater as these will return a bigger profit than using low odds.

1. Find a close match with odds of 5.0 or greater.

2. Enter the bet details into the matched betting calculator. This time, select 'Free Bet' from the drop-down.

3. Check that the odds for your bet haven't changed on William Hill and place a £10 bet using your free bet.

4. Check that the odds for your bet haven't changed on the betting exchange and place your lay bet with the amount shown on the calculator.

5. Repeat the above 4 steps for each of your three £10 free bets. You can place each of your bets on the same selection to make things easier. If you do, remember to adjust the back stake in the calculator to £30.


Well done! You've completed the offer!

We estimate that you can make around £23 profit from this offer

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